Let's talk marketing. Now, I can't come off as an expert here, because there are lots of fields in marketing. At the same time, this language may be unknown to you.
Am tempted to read - hefty - books on marketing. I actually have a book on selling (Selling for Dummies.) And am a bird in the world, right? I don't know if being textual is harmful, or it's action all the way.
When The Apprentice first came out, I basically watched every show. Why? Because I wanted to learn how business worked at a very raw level. And Mr. Trump really criticized someone if he was being too textual. I remember that statement all throughout the years, because it is tempting to deal with things on a X and O basis, meaning, it's hard to live and die by the textbook. 'Cuz what ended up happening was, a contestant had superior degrees at superior universities, but he didn't last long at the top place. 'Cuz what ended up happening with the finalist, and ultimately the winner, was dealt with the project on a street level. He did deal with the laptop a bit, probably organizing his MS Project, but when it got to the grind, my goodness, he knew everything of how the set ups and systems were gonna work. And I really give it to him, because he knew success in his mind, he was smiling whenever he was on camera.
The final project was for him to run a golf tournament...
Business is dangerous that's why I try to learn and open about it. It's dangerous, because so much could be invested by it, especially financially, and it still might bomb. There's this sushi place here in Milton, and all the credentials are there, but two stores down, there was another sushi place which opened, and it happened to be Buffet, and everyone went there.
I believe when a business is struggling, marketing has to be engaged in. The way I see marketing is getting clients' attention. If eyes can just look (or glance) at the company, and the products, that's already great right there. But for hard marketing, it's been taught to me that it's ninety percent communication, ten percent brains. It's hard.
I think what's happening now is that things are shifting online. So the web is another study. I still like my sari-sari out going with the food, and I firmly believe it will always sell, because I've been with women who really likes to go pick up items at stores. (Sari-sari is like a fast food restaurant - 'cept foods are exotic.)
With Facebook, the communication is in the comments (with people) and wherever text can be produced. I think what's also dominant is the picture taking, because it is true, pictures are worth a thousand words, and people get awed with spectacular photos, and Mark Zuckerberg himself placed a Like on products.
Facebook will remain great if the business of it is well, so far, good business, nothing can really harm them, and I can't under estimate, because they're just codes away from making systems on their site.
That's really how powerful technology is...